Top 5 Health and Fitness Apps in New Zealand for Q2 2023

The second quarter of 2023 saw notable performances from the top health and fitness apps in New Zealand. Here’s a closer look at how these apps fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.

MyFitnessPal: Calorie Counter experienced a stable revenue stream, peaking at around $12.5K in early May. Weekly downloads fluctuated, reaching a high of 1.5K in mid-May, while weekly active users hovered around 54K to 60K throughout the quarter.

Flo Period & Pregnancy Tracker showed consistent revenue, maintaining around $10K to $11K per week. Download numbers varied, peaking at 1.6K in early May. Active users remained steady, ranging from 53K to 60K.

Strava: Run, Bike, Hike saw a revenue peak of approximately $13.1K at the end of March, with a general decline towards the end of the quarter. Downloads remained fairly steady, averaging around 1.5K to 1.7K weekly. Active users showed a minor increase, peaking at 32.5K in the final week of June.

Headspace: Sleep & Meditation had revenue peaking at $9.8K in early April. Weekly downloads were relatively low, ranging from 332 to 627, with active users maintaining a steady count around 4K to 4.6K.

Calm showed a consistent revenue stream, peaking at $10.2K in mid-April. Downloads ranged from 827 to 1.6K weekly, and active users varied between 14.8K and 20.1K, peaking in the first week of May.

For more detailed insights and trends, visit Sensor Tower.